Showing posts from April, 2012

Finding and working with premium clients - Chris Durban's talk

So many people turned up to hear Chris Durban speak at Aston University on Friday that we had to find extra chairs.  Chris was inspiring, funny and full of practical ideas. She set about countering the bulk, price-driven view of the translation market with a vision of hundreds of different translation markets, including in particular one in which premium clients care passionately about their businesses and their texts and are prepared to invest time, effort and money in ensuring that they are translated well - by translators who speak their language, understand their context and write exceptionally well. There will be a full write-up of Chris's talk in the May-June issue of  the ITI bulletin. Anyone interested in buying her book, The Prosperous Translator, will find it on the Lulu site .